B. Marketing Mix
- Product
i. Development features, location, packaging, and format are included
- Price
i. Price Matching
ii. Price Making
iii. Introductory Penetration Pricing
iv. Upgrade Pricing
v. Pricing Perceptions
vi. Special Pricing (NFR, educational, etc.)
- Placement
i. Placement is selling and distribution operations containing push and pull campaigns of the Marketing Mix. The operations connected with selling goods and support materials are also included. This discussion should cover both, sell-in and sell-through suggestions. Resources are also reviewed.
- Promotions (whose task is demand stimulation)
i. Public Relations
ii. On-line Marketing (Web site)
iii. Advertising
a. Mass Media (Display, TV and Radio)
b. Card Decks
c. Direct Response (Mail, Fax, E-mail, Bundle offers)
d. Event Marketing (trade shows, seminars, training)
iv. Business Development
a. Integrity via technology (integration of products, ole links, etc.)
b. Marketing integrity (share leads, trade show space, joint advertising, bundles, cross-rep recommendation, etc.)
IV. Summary
- A final summary of the strategies and tactics should correspond to the needs of the target market segment and provide financial success.
V. Appendix
A. Media Schedule
- It is used to foresee demands and needs, it is an advertising plan. Media Schedule determines the strategy of influencing the target market segments and making products profitable.
B. Budget
- The demands to budget are flexibility and a small amount of details. Possible positive opportunities should be predicted. A profit should also be foreseen.
C. Gantt Chart or Similar Process Plan
- It should demonstrate the strategies and the conduction of tactic.
D. Sales Projections
- The purpose of Sales Projections is to project a sales process based on the marketing mechanisms.
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