A standard business plan has predictable contents. Readers expect to see Executive Summary, which should be concise and interesting at first. Other sections should cover the Company, the Market, the Product, the Management Team, Strategy, Implementation and Financial Analysis. Having the main components you may not keep the severe order.
Consider the following business plan order:
The Executive Summary. This section of the business plan appears first, but is usually written last. It is just one or two pages that contain the key elements of the entire business plan.
The Industry. It is an overview of the industry sector that your business will be a part of. You should include industry trends, major players in the industry, and estimated industry sales. Sum up your business's place within the industry.
Market Analysis. You need to know your primary target market for your product or service, customer needs, their geographic location, and how to reach them.
Competitive Analysis. Investigate your direct and indirect competitors, with an assessment of their competitive advantage and an analysis of how you will overcome any entry barriers to your chosen market.
Marketing Plan. This section of a business plan contains your sales strategy, pricing plan, proposed advertising and promotion activities, and product or service's benefits.
Management Plan. It is an analysis of your business's legal structure and management resources. Internal management team, external management resources, and human resources needs are included.
Operating Plan. Here you should describe physical location, facilities and equipment needed, kinds of employees, inventory requirements and suppliers, a description of the manufacturing process and any other applicable operating details.
Financial Plan. It is an outline of your funding requirements, your detailed financial statements, and a financial statement analysis.
Appendices and Exhibits. Include into this section any additional information that will help establish the credibility of your business idea, such as marketing studies, photographs of your product, and/or contracts or other legal agreements pertinent to your business. | 
