You can write this section of the business plan in the form of several short paragraphs, including Industry Overview, and your Position in the Industry. Don’t provide a lot of details in this section. Give just a general overview.
When writing the Industry Overview section of the business part, describe the following:
- the size of the industry;
- sectors which this industry include;
- the major players in this industry;
- the markets and customers typical for the industry;
- the industry's estimated sales for the last 3 years;
- what national and economic trends have affected the industry and how;
- what national/economic trends might affect it in the future and how;
- the long-term outlook for this industry.
For the Position in the Industry section you have to explain other points:
- what products or services your business will be offering;
- what the difference is between your Selling Proposition and your competitors’ one;
- what problems can prevent you from entering the industry and how you’re going to manage with them;
- who your competitors are and what market share they have;
- what your target market is;
- if you plan to protect your product or process, how it will be (i.e. patents, copyrights, trademarks, or franchise rights).
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