One of the hardest things for people in writing a business plan is the mission statement. Mission statement tells a lot about your business, so it's very important to take time, look at some mission statement examples, and try to write a good one.
Mission Statement? What is it?
It is advisable to think of a mission statement as a cross between a slogan and an executive summary.
Just as slogans and executive summaries can be used in many ways so too can a mission statement. A well written mission statement should be able to tell your company story and ideals. It is desirable for your report to take less than 30 seconds.
How should You write a Mission Statement?
Here are some basic guidelines in writing a mission statement:
• A mission statement should say who your company is, what you do, what you stand for and why you do it.
• An effective mission statement is best developed with input by all the members of an organization.
• The best mission statements tend to be 3-4 sentences long.
• Avoid saying how great you are, what great quality and what great service you provide.
• Examine other company's mission statements, but make sure to write your own statement, not some other company’s.
• Make sure you actually believe in your mission statement, if you don't, it's a lie, and your customers will soon realize it.
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