Licensing agreement is an agreement between two enterprises; the agreement is used to provide one to sell the other's products or services with the applying of their name, sales literature, trademarks, copyrights, etc. in a limited manner.
Liquidity is the percentage of an enterprise's assets; it is possible to convert them into cash without any difficulty.
Long Term Assets (or fixed assets) are non-liquid assets integral to such enterprise's daily business operations such as plants, equipment, furniture and real estate.
Long Term Liabilities are all debts considered to be incurrent liabilities and that cannot exist during at least one calendar year in the future.
Market Life Cycle is the period of time necessary for a buyer to get interested in buying a definite product or service form.
Market Penetration Pricing Strategy is the strategy that demands quick market penetration for eventual market control and selling your products at very low prices.
Market Share is the percentage of the total sales (provided from all sources) of a service or product that are produced by your enterprise. i.e. your sales that are divided by total sales represented by the sales.
Material Goods are usually raw or processed materials in the form of as coal or steel that can be part of the purchaser's end product.
Net Profit is total revenues those amount is less than total expenses.
Net Worth is assets without liabilities.
On-Site Sales Method is the method that demands direct selling to the end user with the prospect at their home or place of business.
Partnership is the legal process of two or more individuals for making business.
Parts/Sub Assembly Goods are goods that are a part of the purchaser's end product. Some examples of Parts/Sub Assembly Goods are screws, bolts, transistors, printed circuits, electric motors, forgings, castings, etc.
Personal Service at Customer's Site is a one-to-one or one-to-many service conducted between the servicer and customer. The factors of the customer with which the servicer deals are confidential. The customer's enterprise provides the service. Some examples of Personal Service at Customer's Site are: tutoring, consulting, etc.
Personal Service at Servicer's Site is a one-on-one service conducted between the customer and servicer. The factors of the customer with which the servicer deals are confidential. The customer's enterprise provides the service. Some examples of Personal Service at Servicer's Site are: doctor, lawyer, accountant, educational institution, etc.
Personal Service, Volume is the services that deal with very high volumes but demand the "personal touch". Some examples of Personal Service, Volume are: airline services or a parcel delivery service such as Federal Express.
Pro forma are financial forms such as invoices, P&L statements, balance sheets, etc. that are based on future expectations.
Product Benefits Advertising is a "product benefits" advertisement whose purpose is the acquaintance of the prospect with the advantages of the product or service and the benefits that result from these advantages.
Product Comparison Advertising is a "product comparison" advertisement whose purpose is to compare the property of your products or services with competitive products or services and to present your products as products with better and more profitable features.
Product Family Advertising is a "product family" advertisement whose purpose is to convince the buyer to purchase only your products due to its high functionality and advantages.
| 
