Or perhaps the Business Non-Plan.
Whichever it is, it's not the standard 25 to 100 pages bound tome that passes for business plans these days.
It's quick. It's nimble. It responds to the ever-changing business environment. Most of all, it demonstrates your leadership and your creativity.
On the one hand, there is a certain amount of information that investors and lenders need.
But on the other hand, majority of businesses carry the "business plan" concept way too far. It has already become a monotonous, conventional bunch of words.
What your business needs to stand out in this mountain of paperwork is to find a way to present the information needed, but to do in such a way that it truly stands out.
For instance, how about:
• A printed document formatted like a PowerPoint presentation, with bullet points and graphics, and even – YES – color. Lenders and investors would be truly grateful for your brevity, and for the interest value.
• A loose leaf binder with the main information, then a pocket for a CD with a short video which shows you and your team in action. Undoubtedly there is no better way to connect than by means of voice and image – the printed word just isn't there yet.
• A dynamic interactive website to underline significant features of your business development. This would be a website built only for potential investors and lenders, not for the general public.
There are situations when you don't have enough time to make a full business plan. How about situation when you suddenly meet a possible investor? Or when you are casually talking with your banker and mention that you are thinking about asking for an expanded line of credit? Or you have already found a good place for your business and need to impress the building agent with your professionalism and talent?
No one expects a full business plan in these circumstances. What they do expect is a prompt presentation of necessary information, presented as completely and as creatively as possible.
Keeping your informational materials nimble enough – and creative enough – to meet these kinds of circumstances sets you apart as an exceptional entrepreneur.
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